The story of the legendary British rock band Queen and lead singer Freddie Mercury, leading up to their famous performance at Live Aid (1985).
BOHEMIAN RHAPSODY was one of the most talked about films of 2018, long before the film was even released. For our Facebook campaign for Warner Bros. Switzerland, we played with this high anticipation to position the film as THE film of the year, with competitions, videos and posts focused on the cult figure of Freddie Mercury and his incredible destiny. A dedicated video was created for the special premiere of the film in Montreux, a city where Mercury lived and established a recording studio. The campaign got engagement from a very broad range of targets, proving the interest for the film well beyond music fans. As a result, the film went directly to number 1 at the Swiss box office.