The European Film Awards have been presented annually since 1988 by the European Film Academy to recognise excellence in European cinematic achievements. This year’s 33rd European Film Awards will take place in Reykjavik on 12 December 2020.
Since 2015, we have managed the social media presence of the European Film Awards. From just Facebook and Twitter, the scope has grown to include Instagram and YouTube. Our work includes the coverage of the ceremony and the months leading to it but also community management throughout the year with an increasing number of posts on all channels. We work on all EFA social media channels as well as those dedicated specifically to the EFA Young Audience Awards.
Our work includes the definition of the general strategy together with the Academy, the creation of posts focused on European cinema (including award announcements, cross-promotion with sponsors, competitions, quotes, birthdays, film news and homages), community management as well as the creation of dedicated YouTube videos.
All social media channels have seen growing reach and engagement year after year. For the awards weekend alone, the social media reach is 2.5 million on Facebook and between 1.2 and 1.5 million on Instagram and Twitter as well as 500K impressions on YouTube.
"I always try to find something I like about the bad guys and then try to find the mistakes and the flaws in the good guys."— European Film Awards (@EuroFilmAwards) November 22, 2018
Happy birthday Mads Mikkelsen, recipient of the Outstanding European Achievement in World Cinema. #bornonthisday pic.twitter.com/ruq2OCcUak