Lover. Mother. Friend. Sinner. Wife.
Meet free-spirited Jola (69), who after escaping from an abusive marriage is letting loose with her girlfriends and finds herself thrust into a new romance at a latino dancing class.
We managed the social media presence of LESSONS OF LOVE by Małgorzata Goliszewska and Katarzyna Mateja for the film’s world premiere at IDFA. The film is produced by Widow Film and sold by Autlook Filmsales. The campaign took place on Facebook and had a duration of 5 weeks. It was targeted at audiences and film professionals.
To be in line with the general marketing strategy of the film, the campaign was totally focused on the central character of Jola. Our strong visuals and social media videos highlighted the unforgettable personality of the film’s protagonist, which was underlined by very pop aesthetics.
The very impactful campaign got strong engagement with a high average of likes, comments or shares. Specific posts were also created and targeted specifically for industry buzz.