“Tell me how you loved me, so I understand how to love.”
Together, a filmmaker and her characters venture into a personal research about intimacy. On the fluid border between reality and fiction, TOUCH ME NOT follows the emotional journeys of Laura, Tomas and Christian, offering a deeply empathic insight into their lives. Craving for intimacy yet also deeply afraid of it, they work to overcome old patterns, defense mechanisms and taboos, to cut the cord and finally be free.
TOUCH ME NOT looks at how we can find intimacy in the most unexpected ways, at how to love another without losing ourselves.
Alphapanda was asked by production company Manekino Film and sales agent Doc&Film International to manage the social media presence of TOUCH ME NOT at Berlinale 2018. Following our festival campaign, distributor Alamode Film also hired us to work on the German release of the film.
The Berlinale campaign embraced the aura of mysetry surrounding the film and the fact it was screened at the very end of the festival to convey a very minimalistic message, raising questions rather than answering them. The campaign was mostly aimed at industry targets rather than the general audience. After the film won the Golden Bear, the Facebook page became a central hub for polarised reactions about the film. For the German release, the campaign targeted the numerous niche audiences potentially interested in the film (feminist, LGBTIQ*, psychology, Romanian cinema, fiction & documentary…). The campaign embraced the general aesthetics of the film with very simple colour branding and sleek visuals.
The Berlinale campaign got very high engagement and reach, and managed to go beyond just industry targets. The German campaign managed to reach all pre-identified targets.