The Last Viking

Festival campaign and social media package

Client: Zentropa, TrustNordisk Territory: International Year: 2025

TrustNordisk came to be in 2008, when film and production company, Zentropa (est. 1991), and the oldest production company in the world, Nordisk Film (est. 1908), merged their sales arms Trust Film Sales and Nordisk Film International Sales.

Based in Denmark, TrustNordisk is one of the leading sales agents in Europe with a diverse catalogue and decades of experience and close familiarity with the film business, including some of the most seminal Scandinavian auteurs and film makers, such as Lars von Trier, Thomas Vinterberg, May El-Toukhy, Anders Thomas Jensen, Amanda Kernell and Hans Petter Moland.

The Brief

As a fiercely funny comedy starring an international star of the calibre of Mads Mikkelsen and premiering at the Venice Lido, THE LAST VIKING practically had “social media” written all over it. We were therefore thrilled when the producers and the sales agent approached us to develop a festival launch campaign and an international social media package. Being present in Venice also allowed us to follow the entire team on the day of the premiere to create an impression video, as well as to produce interviews with the talents.

Charlotte Voillequin

Project Manager

The Package

It was essential to convey the film’s very specific sense of humour across all social media assets. We provided a clear briefing to the talents we interviewed to ensure this tone was maintained in the featurettes as well. In addition, we created a series of press review visuals, both static and video, to highlight the strong media response the film received. In total, we produced XX static assets and YY videos, adapted for all major social media platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn and X). All assets were delivered as open files, allowing for localisation and adaptation across different markets.

The Highlight

Doesn’t every cinephile dream of interviewing Mads Mikkelsen one day? We certainly did, and it was without question the highlight of the project. Working within a short time slot required a strong concept and a highly efficient team, which enabled us to create interview featurettes that are both entertaining and easily adaptable for a variety of uses. The impression video of the Venice premiere was also praised for striking the right balance between the film’s light tone and the glamour of a red carpet screening.