Social Media Management
Client: European Film Academy, Territory: International, Year: 2015-2024
The European Film Academy seeks to support and connect its 4000 members and celebrates and promotes European cinema. The European Film Academy honours films and filmmakers annually with the European Film Awards.
From 2015 to 2024, we were responsible for the social media communication of the European Film Academy, building one of the longest client-agency collaborations in Alphapanda’s history.
What started as the communication of Europe’s most prestigious film awards gradually evolved into a broader partnership with the European Film Academy itself, supporting its growing year-round activities and celebrating European cinema in all its forms.
Over ten years, we helped shape the Academy’s digital voice, growing its social media presence into an engaged community of filmmakers and cinema lovers. Through carefully curated editorial strategies, original content formats and live coverage, we worked to make the Academy’s passion for European cinema resonate far beyond the ceremony itself.
Valentina Neumann
Project Head and Strategist
Platforms
Throughout the collaboration, we managed the Academy’s Facebook, Instagram, Twitter/X and YouTube channels, developing platform-specific strategies. Each channel was designed around its own audience, strengths and viewing habits, creating a richer experience for followers across the Academy’s ecosystem.
As the Academy’s communication strategy evolved, so did our role. The social channels expanded from focusing exclusively on the European Film Awards to representing the European Film Academy as a whole, encompassing initiatives including the Month of European Film, the LUX Audience Award, the Treasures of European Film Culture, the European Film Club, the Young Audience Award, the Young Audience Summit and other year-round activities promoting European cinema.
The Ceremony
Our focus on the ceremony began every August, when the feature and documentary shortlists were announced. From that moment onwards, we shred the official social assets for the selections and nominations while creating editorial content that kept audiences engaged throughout the months leading to the ceremony with spotlights on nominated films, filmmaker features and curated content.
When ceremony weekend arrived, our entire team travelled to the host city, working from Berlin or across Europe in unforgettable editions held in Wrocław, Seville, Reykjavík, and Lucerne. Our mission was always to make audiences feel as though they were attending the ceremony alongside us. We documented every stage of the preparations through behind-the-scenes coverage, exclusive stories, red carpet content, interviews, portraits and featurettes with nominees, winners and guests.
During the live ceremony itself, each platform followed its own editorial rhythm. Winner announcements were published instantly through Instagram Stories and Twitter/X, acceptance speeches were edited and uploaded to Facebook and Instagram Reels within minutes of taking place live, winner portraits and behind-the-scenes shots were published on Instagram, and the following day YouTube hosted the complete speeches together with ceremony highlights.
Over the years we also developed several recurring interview formats that became recognisable parts of the Academy’s communication. Filmmaker on Filmmaker invited directors to speak about another filmmaker they admired, In the Mood for Cinema offered quick-fire conversations full of personality, while Making a Scene gave nominated directors the opportunity to break down one memorable sequence from their nominated film.
EFA23_Docu Nominations.mp4
European Director_Enyedi_Reel.mp4
Trasnformation reel.MOV
3_EFA23_Discovery_9x16.mp4
14_EFA23_Actress_9x16 .mp4
EFA_MAS Lukas Dhont_NOBG SUB_FINAL.mp4
FilmmakerOnFilmmaker_IsabelCoixet.mp4
During the year
While the ceremony generated an extensive library of interviews and highlights that could be shared throughout the following months, we also developed original editorial formats celebrating European cinema all year round.
From educational carousel posts and director quote series to colour palettes inspired by films, subtitle and split-screen carousels, reels and visual essays, we continuously explored new ways of presenting European cinema through social media. The goal was always the same: to inspire audiences to discover great films, celebrate filmmakers and strengthen the Academy’s community beyond the annual awards ceremony.
EU Classics - Sergei Parajanov.mp4
EFA_Goodnight Mommy_Music.mp4
Under the Skin REEL with Audio.mp4
Highlights
Working alongside the European Film Academy for an entire decade has been one of the defining collaborations in Alphapanda’s history.
It has been a privilege to contribute to the digital growth of one of Europe’s most respected film institutions while helping introduce European cinema to new audiences every year. Along the way, we had the opportunity to interview and discuss cinema with filmmakers including Wim Wenders, Agnieszka Holland, Isabelle Coixet, Isabella Rossellini, Carla Simón, Lukas Dhont, Ali Abbasi, Maria Bakalova, Marco Bellocchio and Zar Amir Ebrahimi, alongside many other remarkable artists.
We captured unforgettable red carpet moments with Pedro Almodóvar, Ralph Fiennes, Sandra Hüller, Pierce Brosnan, Charlotte Rampling, Florence Pugh and countless other guests, and experienced ceremonies in extraordinary locations across Europe. Some memories will stay with us forever, like Björk DJ’ing at the Reykjavík edition of the Awards.
